Abby Burden Resume Download
Connect with me on LinkedIn
Learn more about me!
Awards, Achievements, Organizaitons
President’s List (4.0 GPA): Fall 2021, Spring 2023, and Spring 2024
Dean’s List (3.5+ GPA): Spring 2022, Fall 2022, and Fall 2023
Beta Gamma Sigma: Invited to join exclusive Honor Society, recognizes the top 10% of undergraduate students from around the world in business schools accredited by The Association to Advance Collegiate Schools of Business. 1 of 7 Marketing students recognized, Fall 2023.
President of Delta Mu Sigma, Digital Marketing Honor Society
Vice President of Mu Kappa Tau, Marketing Honor Society
Member of Alpha Delta Pi, Theta Omicron Chapter
Education
James Madison University, Harrisonburg, Virginia
Fall 2021 - Spring 2025
GPA: 3.79
Bachelor's of Business Administration, Marketing
Digital Marketing Concentration
Educational Media Minor
Work Experience
Pohanka Marketing Intern, May - August 2024
●Created video and static content from scratch
●Organized marketing schedules across multiple platforms
● Collaborated with marketing team and peers
JMU Research Assistant , January 2023 - May 2023
●Worked alongside a professor to publish an independent
●Demonstrated proficiency in autonomous work, data analysis, and data interpretation
●Transcribed interviews and recorded qualitative information
Skills
Hard skills: Canva Pro, Microsoft Excel, Google Sheets, Wix websites
Soft skills: Time management, creativity, leadership
Certifications
Simternship
Content Marketer, Stukent’s Simternship, Fall 2024
Analyzed target market personas, Planned content based on target market and search intent, Created blogs, podcasts, and videos, Researched and identified best keywords for SEO, Allocated a content budget, Assessed peer’s work and delivered constructive feedback, Analyzed metrics to determine the best content marketing strategy, Applied best practices for content execution and creation
Search Engine Optimization, Stukent Simternship, Fall 2024
Reporting on a visual sitemap, Performing keyword research and updating meta content, Measuring and improving upon page traffic, Analyzing and selecting an off-site SEO strategy, Assessing the cost-benefit of implementing various link-building activities, Refining email pitch building, Completing an SEO competitor audit, Optimizing landing pages and apply on-site SEO best practices, Enhancing keyword SERP position, Evaluating organic traffic data, linking domains, and domain authority, Practicing building backlinks to increase site authority and organic traffic